Who's behind Safira
Hi, I’m Juliana a Brazilian entrepreneur passionate about elegant, minimal and timeless jewellery.
For the past 6 years, I’ve been bringing carefully selected jewellery to New Zealand, inspired by the beauty and quality of Brazilian jewellery.
Safira was created for women who love feeling feminine, confident and effortlessly elegant every day.
I'm really impressed with the quality and elegance of these pieces. The designs are timeless, beautifully crafted, and perfect for both everyday wear and special occasions. You can truly feel the attention to detail and durability in each piece. Stylish, sophisticated, and made to last — highly recommended.
Andreia Magalhaes
Auckland, NZ
Good morning Juliana, I just wanted to say thank you for such amazing jewelry pieces you have. I struggle to find earrings specifically that don't cause allergy to my ears and guess what? I found them with you. I love my necklaces too, and have just tried the tip you showed the other day on your Instagram about tying them together and it worked like magic. I would like to recommend your business and your amazing customer service! Thank you so much!
Cintia Rodrigues
Melbourne, AUS
My favorite jewelry store! I've had Safira jewelry for more than 5 years, and I wear it daily. It never fades and the quality is excellent. I highly recommend! Thank you for your exceptional service and for your beautiful jewelry.
Flavia Assis
Auckland, NZ
