About Safira

The story behind Safira

Hi, I'm Juliana  the founder of Safira Jewellery and a Brazilian entrepreneur with a passion for elegant, minimal and timeless jewellery.

For over 6 years, Safira Jewellery has been bringing carefully selected jewellery to New Zealand, combining the beauty and craftsmanship of Brazilian jewellery with a modern, effortless aesthetic.

What started from my love for jewellery has grown into a small Auckland-based business with a simple purpose: to help women feel confident, feminine and effortlessly elegant through the little details they choose to wear.

Jewellery made for everyday elegance

At Safira, I believe jewellery doesn't need to be complicated to make you feel beautiful.

Our pieces are designed to be delicate, versatile and timeless easy to wear every day and effortless to style for special occasions.

Each piece is thoughtfully selected for women who appreciate refined details, modern designs and jewellery that complements their individual style.

Our quality

We are proud to offer 18K Gold Filled jewellery that is hypoallergenic and long lasting. Every piece is carefully selected with quality, design and everyday wear in mind.

Our Brazilian roots are an important part of Safira. We value the craftsmanship and attention to detail that Brazilian jewellery is known for, while creating a collection that feels perfectly suited to the modern New Zealand woman.

A small business with a personal touch

As an Auckland-based small business, every order means so much to us.

Behind every piece is a real person who cares about the details  from carefully selecting our jewellery to preparing each order with care.

Thank you for supporting Safira and for being part of our journey.

Everyday elegance, thoughtfully chosen.